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Spec campaign · Self-initiated
Thums Up — The Last Bottle
The last bottle is finished. So he rides a dirt bike off a ridge and into a cargo plane to get another one.
An action spot with the scale the brand is known for: a ridge, a low-flying aircraft, one jump, and a product finale in liquid and light.
The stunt, the aircraft and the closing product sequence were generated and finished as a single film.
Spec work: an independent creative concept by Kritva. Not commissioned by, affiliated with, or endorsed by Thums Up. All trademarks belong to their respective owners.
- Type
- Spec campaign
- Category
- Action film
- Format
- 9:16 action film
- Runtime
- 0:29
Stills from the film
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