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Spec campaign · Self-initiated

Gully Labs — Blue Room

Two dancers, one blue room, and sneakers that do the talking.

A dance film for a sneaker label. Hard cuts on the beat, whip-fast camera moves, and a set reduced to one colour so the shoes carry the frame.

Dancers, choreography, styling and location were generated and edited to the track.

Spec work: an independent creative concept by Kritva. Not commissioned by, affiliated with, or endorsed by Gully Labs. All trademarks belong to their respective owners.

Type
Spec campaign
Category
Fashion film
Format
9:16 fashion film
Runtime
0:16

Stills from the film

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