← All work
Spec campaign · Self-initiated
Mahindra Thar Roxx — The Trail Decides
On a mountain trail, a group in a bigger SUV underestimates the red Roxx. The trail settles it.
A one-minute automotive story: two cars, two groups, one climb. Dust, rock and altitude do the persuading.
The vehicles, the range, the driving and the cast were generated and cut as a complete commercial.
Spec work: an independent creative concept by Kritva. Not commissioned by, affiliated with, or endorsed by Mahindra. All trademarks belong to their respective owners.
- Type
- Spec campaign
- Category
- Automotive film
- Format
- 9:16 automotive film
- Runtime
- 1:00
Stills from the film
Your brand next
Want work like this for your brand?
Send a short brief and we will reply with an idea and a custom quotation.
Start a project