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Spec campaign · Self-initiated
Swiggy — Hunger Has Its Own Protest
Hours into a march, two friends discover the one demand everybody in the crowd agrees on: lunch.
A short built for the feed: a packed street, an order placed from the middle of it, and a handover at the barricade. No dialogue, and the story still lands with the sound off.
The crowd, the city, the rider and the handover were all generated, with the same two leads held across every shot.
Spec work: an independent creative concept by Kritva. Not commissioned by, affiliated with, or endorsed by Swiggy. All trademarks belong to their respective owners.
- Type
- Spec campaign
- Category
- Social film
- Format
- 9:16 social film
- Runtime
- 0:36
Stills from the film
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