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Spec campaign · Self-initiated

Swiggy — Hunger Has Its Own Protest

Hours into a march, two friends discover the one demand everybody in the crowd agrees on: lunch.

A short built for the feed: a packed street, an order placed from the middle of it, and a handover at the barricade. No dialogue, and the story still lands with the sound off.

The crowd, the city, the rider and the handover were all generated, with the same two leads held across every shot.

Spec work: an independent creative concept by Kritva. Not commissioned by, affiliated with, or endorsed by Swiggy. All trademarks belong to their respective owners.

Type
Spec campaign
Category
Social film
Format
9:16 social film
Runtime
0:36

Stills from the film

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