Spec campaign · Self-initiated
GoodDay — The Distance Between Us
- Type
- Spec campaign
- Category
- Brand film
- Format
- 16:9 brand film
- Runtime
- 1:48
A father who kept his distance at his son's wedding finds his way back over a plate of biscuits and one hand on the shoulder.
A quiet family film told almost entirely in looks. A wall of photographs carries the years, a childhood memory answers the present, and the product sits at the centre of the moment that closes the gap.
Cast, home, wardrobe and both time periods were designed and generated for this film, then cut, graded and scored as one piece.
Spec work: an independent creative concept by Kritva. Not commissioned by, affiliated with, or endorsed by Britannia Good Day. All trademarks belong to their respective owners.
Stills from the film
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