Spec campaign · Self-initiated

The Whole Truth — Product image set

Type: Spec campaign
Category: Product photography
Format: Product and lifestyle stills
Set: 8 images

A full set of product and lifestyle images in the brand's own colours, made without a studio day.

Pack shots, ingredient stacks, levitation frames, a headline ad and a lifestyle collage, all holding the real packaging and type.

Spec work: an independent creative concept by Kritva. Not commissioned by, affiliated with, or endorsed by The Whole Truth. All trademarks belong to their respective owners.

The set

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